Energy Brand Design Agency • August 2017
When you decide to create or update a website for your Company, you will find that there is a wealth of Web Designers to choose from. Different designers will have very different styles of work. How do you find the one for you? How do you know they will be good? How much will they cost? These are some of the questions to consider before you make your decision.
What Do You Want?
Your online presence is more than displaying your name, address and business. It is more than listing the services you offer and contact information for potential clients to get in touch. Your task is to create a unique interface that links the customer to your products and entices them to you. It should be clear, concise, but classy, and conveying your companies ethos. To understand what you need, begin by evaluating your business process and structure. Consider the products on offer and your target market. The end result should make an easier experience for both your customer, finding the information they are looking for quickly, and easily, and for you, in receiving communications, and most importantly, orders.
Most designers will offer a range of price quotes, based on the level of detail and the size of the website. Many businesses will choose the cheapest option, as costs are always a factor, especially in a start-up or young business. However, what you really want to do is focus on the features you want for your website. A good designer will have experience and a range of programs and skills that can increase the effectiveness of your website. The end result is more sales. So, be prepared to pay for a quality product. Seek quotations from different web designers, and compare their prices based on the features offered. Consider the quality of customer care, availability of support services and investigate the websites included in their ‘portfolio’ page. Make sure to actually visit the sites, and have a good look around.
Prepare for your first meeting.
An good website does not come ready made like a shirt or a pizza. It requires extensive discussion between the designer and the owner. Whether your meeting be via telephone, webcam or face to face, a physical conversation is far better than an email. Clear communication allows you to adjust your demands and expectations based on the outcome of the development process. Without proper communication, the developer will not deliver the product you desire or it might lead to unnecessary delays due to revisions that will delay the launch of your website.
The Process Of Development
Once you have discussed with your web designer exactly what you are looking for, they will give you an extimated period to completion. The developer needs a freedom to concentrate and creatively come up with a quality product. If you decide that changes are necessary, or you have new ideas, new elements to include, this deadline will obviously need to extend. Failure to recognise this will only lead to unnecessary conflict. Deliver the essential resources such as company literature, desired structures, format suggestions and more from the start, so that they have everything they need to work right away. Allow the developer reasonable time to complete the work without questioning them on the timeline. Most importantly, once the project is finished, there will be some final touches that your deisgner will need to make, and also, when the site goes live, some testing to ensure that all of the elements are working correctly.
Web Development Is A Partnership
In website development, it takes two to sides to create something great. A good website requires the input of both the owner and developer. The fact that you hire web designer and have paid a fee does not mean that you will simply get a finished product without any work, as you must provide the information, suggestions, and resources required. While the designer does all the creative work, you will provide directions from one step or level to the other. It is necessary for you to provide access to vital details about your business structure and operations to ease the process of development. The need for partnership is the reason that communication is so important.