With so much competition online now, your website needs to be a visually striking, virtual, online representation of everything your business represents. Here are some tips on crucial website design essentials you must ensure your website has to turn visitors into customers:
Logo design has certainly moved on over the past few years. A logo used to be a crest like image, with tiny details that you can barely see when printed on stationery or viewing from far away.
In the business world, information is everything. People browse the internet looking at information. You need to have a website for your customers and offer them enough information to draw them in. Tell them what you can do for them. Tell them that they need your professional services.
Different designers will have very different styles of work. How do you find the one for you? How do you know if they will be good? How much will they cost? These are some of the questions to consider before you make your decision.
Business owners must focus on three essential principles: knowing your audience, establishing your online presence, and making it easy for people to find you.
Branding is not design and it is not marketing. Branding is a discipline we have to define.
By creating a recognisable, trusted and consistent image of your company, you’re able to win your customers’ attention and loyalty.
Every year Mary Meeker of KPCB presents an annual summary of the year-to-date statistics on online trends. We have picked out some of the most interesting and relevant points to our industry.
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